Methods and Tools

Consulting to match our services with your market research needs

Qualitative Research Methods - To Explore and Understand

  • Focus groups, mini-groups, triads
  • In-depth interviews (in person or by telephone)
  • On-line focus groups ( for more information see: orientation.pdf or orientation.ppt)

Quantitative Research Methods - To Test and Track

  • Telephone surveys
  • Web surveys
  • Phone/Web surveys
  • Phone/mail and phone/fax surveys

Analytical Tools - To Uncover Complex Relationships

  • Choice modeling and conjoint analysis for new product development
  • Cluster analysis for segmentation and targeting
  • Perceptual mapping for positioning
  • Drivers of loyalty and satisfaction for customer retention