Ellen Campos, Ph.D.

Ellen Campos has over fifteen years of experience conducting quantitative and qualitative market research for major corporations in the telecommunications, cable, and Internet service provider industries. Her experience includes market research management positions at U S WEST (now Qwest) and MediaOne (now AT&T Broadband). At those companies, Ellen designed, managed, analyzed, and presented numerous market research studies to the highest levels of management. She was also responsible developing relationships with key internal clients and coordinating projects with R&D and Strategy organizations.

Since August 2000, Ellen has been a partner in Campos Research and Analysis, a market research and consulting firm founded in 1988 by Rusty Campos. Prior to joining U S WEST in 1986, Ellen conducted needs assessments and program evaluations while at the Denver Research Institute/University of Denver for ten years.

SUMMARY OF EXPERIENCE

  • Client side: Knows how companies use market research data to make decisions and how to design research for maximum impact. Able to work as a team with product and marketing managers.
  • Research in support of the full range of marketing decisions: Segmenting/targeting customers, developing new products to meet customer needs, market assessment, pricing and product feature design, demand assessment, positioning and branding, product naming, copy testing, customer satisfaction and loyalty, disconnect/lost customer analysis.

SUMMARY OF EXPERIENCE (cont.)

  • Research methods and tools: Focus groups, mini-groups and triads, in-depth interviews in-person or by telephone, central location concept tests, Web surveys, telephone surveys. Large-scale multivariate analyses such as cluster, discriminant, choice, conjoint, factor, perceptual mapping.
  • Project management: Qualitative and quantitative projects from small one-time studies up to multi-year tracking studies. Projects with multiple clients, requiring a balance among differing objectives and priorities.
  • Products and services: Telecommunications service (voice, data, and video), wireless telephone service, cable television service, high speed Internet access, interactive television (e.g., Video on Demand), directory and information services.
  • Customer groups: Consumer, small business, large business, government, education.
  • Scope: Domestic and international.

CREDENTIALS

Dr. Campos has a Ph.D. in Sociology from the University of Chicago and a B.A. in Philosophy from Kalamazoo College. She is a member of the American Marketing Association, Cable Television Administration and Marketing (CTAM), and Women in Cable and Telecommunications.